Max has revealed that it’s giving subscribers access to live sporting events for free — for a limited time anyway — confirming a previous Bloomberg report about the offering. The streaming service formerly known as HBO Max will launch the Bleacher Report (B/R) Sports Add-On tier on October 5. It will give audiences access to all the live sporting events airing on Warner Bros. Discovery’s linear networks, including NBA, MLB, NCAA, NHL and US Soccer matches. The add-on is launching just in time for MLB’s National League Division Series, the regular NHL season and NBA Opening Night.
Subscribers in the US will be able to enjoy the add-on at no additional charge, whether they’re paying for the ad-supported or the ad-free membership options, until February 29, 2024. After that, they’ll have to start paying $10 a month for access. In its report, Bloomberg said that the company discussed using the March Madness college basketball tournament as a selling point for the new product. The tournament begins shortly after the promo period ends and could be compelling enough for fans to pay for the add-on for at least a couple of months, seeing as it ends in April.
In addition to live game coverage, the sports add-on also gives viewers access to all of WBD’s live pre- and post-game programming. They’ll be able to watch video-on-demand content, as well, including Bleacher Report’s highlights, sports documentaries and vodcasts featuring sports personalities and athletes.